Delta Systems VR Test Drive
Experience Delta Systems product innovations on your virtual field test of the Delta Systems Tech Tractor.
Keeping baseball fans' eyes on the game with a heads up view of the entire ballpark experience.
Delta Systems Virtual Test Drive
Delta Systems wanted to move beyond a sketch to reality, by providing their customers with a unique experience.
That's why Delta took a Commercial and Residential tractor, removed the electronics, and replaced them with innovative products that you can experience yourself through this interactive virtual test drive.
The Cleveland Indians and Progressive Insurance held their inaugural Tribe Hackathon. The region’s top tech-savvy creatives were issued a challenge:
Enhance the fans' ballpark experience by utilizing technology during their visit to Progressive Field.
Role:
Role:
Role:
Art Direction, Design
Creative Direction, Product Design
Creative Direction, Product Design
Client:
Client:
Client:
Delta Systems
Progressive Insurance, Cleveland Indians
Progressive Insurance, Cleveland Indians
Agency:
Agency:
Agency:
Recess Creative
Recess Creative
Recess Creative
GIE+EXPO
We virtually transported GIE+Expo attendees to Delta Systems Innovations lab and placed them in the driver’s seat of Delta Systems Tech Tractor. We took the experience to another level by creating a custom tractor rumble seat to help simulate the real experience of turning on a dime with the Delta Systems Tech Tractor.
Using Augmented Reality, we created an app that would enhance every fans' experience at the ballpark – from the diehard season ticket holder to the casual peanuts and cracker-jack spectator.
A Virtual Test Drive at Home
Stadium View
We designed custom Google Cardboards that were printed and shipped out to targeted contacts along with instructions on how to download the Delta Systems Virtual Test Drive app to their personal smartphone.
The Stadium View gives fans the ability to easily locate restaurants, bars, shops and more anywhere in the stadium. They can even pull up menus, product offerings and other ballpark info. With the hARdball app, baseball fans everywhere can finally keep their eyes on the game and get a heads up view of the entire ballpark experience.
The Stadium View gives fans the ability to easily locate restaurants, bars, shops and more—anywhere in the stadium. They can even pull up menus, product offerings and other ballpark info. With the hARdball app, baseball fans everywhere can finally keep their eyes on the game and get a heads up view of the entire ballpark experience.
