HARDBALL APP
Keeping baseball fans' eyes on the game with a heads up view of the entire ballpark experience.
Keeping baseball fans' eyes on the game with a heads up view of the entire ballpark experience.
Tribe Hackathon
The Cleveland Indians and Progressive Insurance held their inaugural Tribe Hackathon. The region’s top tech-savvy creatives were issued a challenge:
Enhance the fans' ballpark experience by utilizing technology during their visit to Progressive Field.
The Cleveland Indians and Progressive Insurance held their inaugural Tribe Hackathon. The region’s top tech-savvy creatives were issued a challenge:
Enhance the fans' ballpark experience by utilizing technology during their visit to Progressive Field.
Role:
Role:
Role:
Creative Direction, Design
Creative Direction, Product Design
Creative Direction, Product Design
Client:
Client:
Client:
Progressive Insurance, Cleveland Indians
Progressive Insurance, Cleveland Indians
Progressive Insurance, Cleveland Indians
Agency:
Agency:
Agency:
Recess Creative
Recess Creative
Recess Creative
The Idea
Using Augmented Reality, we created an app that would enhance every fans' experience at the ballpark – from the diehard season ticket holder to the casual peanuts and cracker-jack spectator.
Using Augmented Reality, we created an app that would enhance every fans' experience at the ballpark – from the diehard season ticket holder to the casual peanuts and cracker-jack spectator.
Stadium View
Stadium View
The Stadium View gives fans the ability to easily locate restaurants, bars, shops and more—anywhere in the stadium. They can even pull up menus, product offerings and other ballpark info. With the hARdball app, baseball fans everywhere can finally keep their eyes on the game and get a heads up view of the entire ballpark experience.
The Stadium View gives fans the ability to easily locate restaurants, bars, shops and more anywhere in the stadium. They can even pull up menus, product offerings and other ballpark info. With the hARdball app, baseball fans everywhere can finally keep their eyes on the game and get a heads up view of the entire ballpark experience.
The Stadium View gives fans the ability to easily locate restaurants, bars, shops and more—anywhere in the stadium. They can even pull up menus, product offerings and other ballpark info. With the hARdball app, baseball fans everywhere can finally keep their eyes on the game and get a heads up view of the entire ballpark experience.
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Learn more about the ballpark's offerings with restaurant categories and ratings
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Learn more about the ballpark's offerings with restaurant categories and ratings
See restaurant photos and look over the menu before you wait in line
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
See restaurant photos and look over the menu before you wait in line
Read user reviews and learn what everyones favorite menu item is
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Read user reviews and learn what everyones favorite menu item is
Field View
Field View
The Field View allows users to identify and interact with the players on the field. Using Augmented Reality, a casual fan can now learn who’s on first and what their at-bat music is, while your hardcore fan can dive into real time stats, watch replays and view their favorite players last at-bat balls flight path.
The Field View allows users to identify and interact with the players on the field. Using Augmented reality a casual fan can now learn who’s on first and what they’re at bat music is while your hardcore fan dive into real time stats, watch replays and view their favorite players last at bat balls flight path.
The Field View allows users to identify and interact with the players on the field. Using Augmented Reality, a casual fan can now learn who’s on first and what their at-bat music is, while your hardcore fan can dive into real time stats, watch replays and view their favorite players last at-bat balls flight path.
Easily Toggle from Field View and Stadium View with the App Fly Out Menu
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Easily Toggle from Field View and Stadium view with the App Fly Out Menu
Quickly learn more about who’s playing on the field
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Quickly learn more about who’s playing in the field
Learn more about who's up to bat
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Learn more about who's up to bat
Get live game details on each player
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Get live game details on each player
View and interact with each player's at-bat paths for that game
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
View and interact with each player's at-bat paths for that game
Jump right into each player's game highlights and discover unique content
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Jump right into each players game highlights and discover unique content
Keep up with each player's latest tweets
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Keep up with each players latest tweets
Stay on top of the game with MLB At Bat Integration
See where your favorite ballpark restaurants are in relation to your seat
See where your favorite ballpark restaurants are in relation to your seat
Stay on top of the game with MLB At Bat Integration
A Walk Off Home Run
A Walk Off Home Run
Thirteen unique and creative solutions were presented to a panel of judges. In the end “hARdball” was crowned the 2016 Progressive Tribe Hackathon winner.
Thirteen unique and creative solutions were presented to a panel of judges. In the end “hARdball” was crowned the 2016 Progressive Tribe Hackathon winner.
Thirteen unique and creative solutions were presented to a panel of judges. In the end “hARdball” was crowned the 2016 Progressive Tribe Hackathon winner.
